DOWN – MAMMUT IMPLEMENTS RESPONSIBLE DOWN STANDARD

by Mammut ‎17-11-2015 16:07 – edited
Down is an irreplaceable insulation material for top performance in functional outdoor clothing. To take positive action to combat unethical down production, Mammut is implementing the newly created Responsible Down Standard.

Outdoor sports enthusiasts are often exposed to harsh climatic conditions. They need to be able to rely on their clothing implicitly at all times and in every situation. The insulation material of choice for top performance is down. In terms of weight, compressibility and insulation value, this important natural material remains unrivaled by any synthetic alternative.

«From the very start, Mammut has placed great emphasis on ensuring the use of down from ethical and responsible operations.»

Unfortunately, some down production operations use unethical and inhumane practices, such as force feeding and live plucking. A situation that is intolerable in the outdoor sports world, with its close ties to nature, for consumers and for us as a company.

Photo: Stefan Schlumpf

From the very start, Mammut has therefore placed great emphasis on ensuring the use of down from ethical and responsible operations. With effect from the 2015/2016 winter collection, Mammut will now become one of the first brands to use down certified according to the new Responsible Down Standard in its apparel line. The standard ensures the humane husbandry and treatment of geese and ducks, improves animal welfare and provides a global guarantee throughout the entire down industry of traceability all the way back to the chicks.

«We are aiming to switch entirely to RDS-certified down four our 2016 summer collection.»

The RDS gives Mammut the reassurance that the company’s ideals are being upheld in its own down supply chain and gibes its customers the certainty of knowing that it is making every possible effort to ensure the responsible procurement of the down used in Mammut products.

According to current calculations, at least 70% of the down used in the Mammut 15/16 winter collection will be RDS-certified. We are aiming to switch entirely to RDS-certified down for our 2016 summer collection (apparel and sleeping bags).